Decide on how you want to work with your clientele. I prefer to meet with my customers and sketch a simple design together. I interview them and get to know them before we start the process. It is important to know about who they are, this are some basic questions I ask:
• What is your everyday life like?
• How do you prefer to dress both on a daily basis and for special occasions?
• Are there any colors you use more often? - Bringing some color swatches
• Do you want this piece to capture a specific memory or moment in time? Start with these questions and you will see that the conversation begins to flow. It is crucial you learn more about your customers. The stronger the relationship you build with them the higher level of satisfaction.
Once you complete some basic sketches and you know you are on the right track, take the time to finish a more professional looking sketch. Learning how to use some of the computerized jewelry design programs is helpful at this stage.
Bring or send a photograph the gemstones to your client. This also helps with solidifying the design agreement. When the customer approves the design and selects the gemstone, then you can begin to price the piece.
Let the client know that your work is hand fabricated, so there will be minor variations. Remind them that handmade jewelry can never be identical ans should be considered as “one-of-a-kind.”
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