The store represents the more affordable side of one of the UK’s most expensive shopping areas and is representative of what is on offer across the chain’s 16 UK standalone shops and four concessions. At the beginning of March bracelet on sale, Links opened a store at LIverpool’s Met Quarter with a design similar to that of the Sloane Square flagship, but on a smaller scale. The move was prompted by a desire to raise the retailer’s profile in what Ayton calls the “leading provincial cities”. Bristol, Cardiff, Manchester and Birmingham can all expect store openings in the next couple of years. This is part of Ayton’s five-year plan to raise the retailer bangle on sale.turnover from £30 million to £100 million. At that point, many might be tempted to float. Ayton says: “We’re still enjoying doing this. We’ve thought about a possible float and we may still need an injection of capital to keep the momentum going.” On the day of our visit, with the exception of Peter Jones, this was the only store on Sloane Square that had shoppers in it and there was a queue at the checkout. This may be a retailer that does not enjoy the grand brand lineage of Tiffany or Cartier, but it does have an understanding of what pulls shoppers through the door earring on sale.