There are a few reasons why Tiffany & Company diamonds are seen as being a step above the rest. First, this company has been around for many years and during that time has established an excellent reputation amongst jewelers. Also, the store itself offers excellent customer service which is another highly desirable trait for individuals purchasing various types of jewelry, especially diamond rings.
Lastly, the overall quality of the gemstones and jewelry pieces sold at Tiffany & Company truly are top of the line items and this company deserves the recognition it receives in the jewelry community. This is not to say that other retailers and specialty jewelry boutiques do not deserve recognition, it simply means that this company has strived and worked extremely hard to present a good image and uphold their integrity when it comes to jewelry sales.