Cards and flowers will top holiday sales for Mother’s Day as usual, according to retail trade associations, but the growth category this year is jewelry.
Jewelry is now expected to account for about 21% of gift sales, up from 16% last year.And the hottest items in jewelers’ cases have been charms, accounting for about 8% of all jewelry sold.
Charm bracelets, which tie together current fashion with the tradition and sentiment that have been retail trends since last fall, can be found everywhere, from high-end jewelers, such as tiffany bracelets, to mass-market retailers in malls.