The key is knowing what to look for. Below are some tips to help you determine what is real.
1. Look at the photo. Is it stolen from the Tiffany & Co. website? If so, you really do not know what you are buying. Make sure the photos are clear and close-up enough to show adequate detail or any flaws. You can be the judge in determining how minor or small the flaw is.
2. Read the entire description. Some sellers are claiming thier item is “Auth.” This means absolutely nothing. It does not mean Authentic. Unless the auction specifically states the item is Authentic Tiffany & Co. jewelry it may not be.
3. Look at the price. Although the auction may have started out at 99 cents, this does not necessarily mean the item is fake. Many sellers do this to keep down eBay fees. The final cost should be, at least, half of the retail value of the item(s). Steer clear of high retail priced items with a Buy It Now price of less than 1/3 the retail value. Example: $250 Return to Tiffany Oval Tag Necklace with a Buy It Now Price of $50.
4. Compare the item with the Tiffany & Co. website. Although the Tiffany & Co. website only show in-stock items, it is a valuable resource. Tiffany & Co. will not authenticate items bought on eBay. They have sued eBay several times for allowing counterfiets to be sold on thier site.